Landmark recognition, affiliation and decision-making: Linking follows familiarity and association: the effect of landmark recognition and affiliation on judgment

Date of Publication

2007

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Psychology

College

College of Liberal Arts

Department/Unit

Psychology

Defense Panel Chair

Marissa O. Calleja

Defense Panel Member

Carmelo M. Callueng

Abstract/Summary

Goldstein and Gigerenzer (1999) introduced recognition heuristic wherein when one of the alternatives presented is recognized, that is judged with respect to the criterion. Another factor used in this study to influence decision-making is affiliation. The experiment on the effect of recognition and affiliation on judgment of landmarks used pictures of both local and foreign landmarks. The experiment was guided by the hypothesis that recognized and affiliated landmarks are judged as more likeable. Results showed that unrecognized landmarks, whether these are local or foreign, were chosen more over the recognized ones. On the other hand, stimuli with the presence of affiliation, which were the local landmarks, were chosen more over unaffiliated landmarks, which were the foreign ones.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU14013

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

54 leaves, illustrations, 28 cm.

Keywords

Heuristic; Recognition (Psychology)

Embargo Period

3-17-2021

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