The Filipina in FHM

Date of Publication

2010

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts in Literature

Subject Categories

Comparative Literature

College

College of Liberal Arts

Department/Unit

Literature

Thesis Adviser

Vicente G. Groyon, III

Defense Panel Chair

Shirley O. Lua

Defense Panel Member

John Enrico C. Torralba

Abstract/Summary

This study is an in-depth analysis of the photos of women in FHM Philippines. Following Roland Barthes notion of Mythologies as framework, it seeks to relay to readers the signs and myths that are present in the photographs also through the aid of concepts from body language and facial expression interpretation. Veering away from the long existing debate whether FHM Philippines is exploitation or empowerment of women, the study also demythologizes the pictures and through this process, determines how Filipinas are really represented in the magazine. Furthermore, this study also serve as a commentary to the Philippine mass culture, as FHM Philippines is one of the most bought magazines in the country, and how it is a big influence in shaping the Filipinos and the Filipinas personalities, and particularly, sexualities.

Abstract Format

html

Language

English

Format

Print

Accession Number

TU15505

Shelf Location

Archives, The Learning Commons, 12F, Henry Sy Sr. Hall

Physical Description

96 leaves ; col. ill. ; 28cm.

Keywords

Women's periodicals; Philippine--History; Women-- Philippines; Photography; Women in art

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