An Evaluation on the cash van sales program of Del Monte Philippines, Inc.
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
Del Monte Philippines, Inc. (DMPI) makes use of a three level distribution system wherein the tertiary trade (sari-sari stores and market stalls) were not being reached directly by the distributors. The company saw the potential for growth in this level, so it decided to implement the Cash Van Sales Program in 1988. After five years of operation, the program has proven to be successful in building distribution in the tertiary trade based on the study conducted by the students. Despite this success, the students saw that there is still a need to expand the program to reach the large number of untapped outlets in the tertiary trade.
Abstract Format
html
Language
English
Format
Accession Number
TU09721
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
59 numb. leaves
Recommended Citation
Berenguer, M., & Duterte, L. (1992). An Evaluation on the cash van sales program of Del Monte Philippines, Inc.. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16799
