A Marketing research on the inbound and outbound clients of federal express
Date of Publication
1992
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Commerce Major in Marketing Management
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising
Abstract/Summary
This study has identified the service factors that contribute to the dismal showing of outbound clients relative to inbound clients. Based on the results of the survey, higher rates was the primary concern of the majority of the respondents. The willingness of respondents to shift to another courier company is eminent, specially if the service factors are taken into consideration.
The researchers analyzed the results of the survey then came up with possible recommendations that may be helpful for Federal Express in addressing the problem of why inbound clients have not yet availed of the services of the company for outbound transactions. Specific recommendations such as: (1) hiring eleven more Account Executives, (2) leasing an additional van, (3) adopting the Consolidation Principle to widen and balance the industries that it hopes to target, and, (4) strengthen the marketing function of the company.
Abstract Format
html
Language
English
Format
Accession Number
TU09723
Shelf Location
Archives, The Learning Commons, 12F, Henry Sy Sr. Hall
Physical Description
45 numb. leaves
Recommended Citation
Bernardo, M. R., Esteban, R. C., & Favila, M. R. (1992). A Marketing research on the inbound and outbound clients of federal express. Retrieved from https://animorepository.dlsu.edu.ph/etd_bachelors/16801
