EcoStyle PH

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Sebaztian D. Manguinao, De La Salle UniversityFollow
• Paul Eoin D. Jubilo, De La Salle UniversityFollow
• Neil Irvine Z. Manzano, De La Salle UniversityFollow
• Lloyd Derick Q. Barasi, De La Salle UniversityFollow
• Johann Friedrich S. Bayquen, De La Salle UniversityFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Ecija, Norie Lisa, C.

Start Date

23-6-2026 3:15 PM

End Date

23-6-2026 5:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y605

Abstract/Executive Summary

EcoStyle PH is a student-run social enterprise that started in June 2025. It was created in response to the growing demand among Gen Z students for accessories that are affordable, sustainable, and still reflect Filipino culture. The business operates in the fashion accessories and handicrafts space and is currently in its early stage, where it is mainly testing the market and building consistent campus sales. The products are handcrafted rattan accessories made in partnership with artisans from Capalonga, Camarines Norte. The designs combine traditional Filipino weaving with upcycled materials, with some items allowing simple customization. EcoStyle PH initially sold through Instagram and pre-order setups, then officially entered physical selling during the ABM Bazaar in February 2026, where it sold out its stock and earned ₱8,619.00 in revenue. It continued selling afterward, generating ₱1,156.00 in March and ₱5,950.00 in April, showing steady buyer interest and improving operational efficiency. EcoStyle PH operates as a sole proprietorship due to its simplicity and practicality for a student-based setup. The team handles operations, marketing, finance, and human resources, with support from artisan partners, school advisers, and the campus community. Its target market is Gen Z students seeking affordable, expressive, and sustainable products. While facing competition from fast-fashion brands and online sellers, many competitors lack focus on cultural identity and ethical sourcing. The business started with ₱20,000.00 in capital and plans to grow through reinvested earnings and internal contributions while maintaining profitability and stability.

Keywords

social entrepreneurship; Filipino craftsmanship; rattan accessories; Gen Z consumers; sustainable fashion

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes