Fidjoo

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Jaedah Alexyryss D. Albano, De La Salle University, ManilaFollow
• Prince Mikel F. Cheng, De La Salle University, ManilaFollow
• Sophia Nicole Y. Pataroque, De La Salle University, ManilaFollow
• Miguel Cedrick S. Matela, De La Salle University, ManilaFollow
• Charlize Sara T. Siochi, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Food, Nutrition, and Health (FNH)

School Name

De La Salle University

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Hariramani, Patrick, R.

Start Date

23-6-2026 3:15 PM

End Date

23-6-2026 5:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y606

Abstract/Executive Summary

Conceptualized in June of 2025, Fidjoo was founded by five De La Salle University - Manila Senior High School (DLSU-M SHS) Accountancy, Business, and Management (ABM) students as a social enterprise for its business simulation track. It is positioned as a therapeutic, sensory-based brand that aims to provide relief interventions among students through on-the-go fidget toys, specifically clickers made from polylactic acid (PLA) and handmade crochet stress ball keychains. It utilizes animal-inspired motifs and varying color schemes to differentiate itself in the Philippine toy industry. As the company expands, it aims to uphold its mission by diversifying its products with a slider toy and a frog stress ball. Fidjoo focuses on sales through bazaars in DLSU and online orders. Throughout its operations, the business meets its social obligations and supports local suppliers, being the first to collaborate with a student enterprise from the DLSU Laguna Campus. As a sole proprietorship with five executives, the management team is structured by specialization: Chief Executive Officer, Chief Creative Officer, Chief Financial Officer, Chief Marketing Officer, and Chief Operating Officer. With an initial capital requirement of Php 19,500, equally contributed by all team members, the enterprise aims to scale its impact through future social activities and market expansion. In the first three months of operations, Fidjoo has earned Php 44,582.73 to cover all operating expenses, including production and marketing for the first two months. In relation to its competitors, Fidjoo maintains an advantageous position through continuous innovation, competitive pricing, and sustainable production.

Keywords

fidget toys; therapeutic; clicker; stress ball; toys

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes