Cubbie & Co.: Everyday Living with Filipino Textile Pouches

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Jaime Luis B. de Guia, De La Salle UniversityFollow
• Philippa Micaela Q. Doplon, De La Salle UniversityFollow
• Aaron Luis Y. Plata, De La Salle UniversityFollow
• Jian Loriz H. Santorcas, De La Salle UniversityFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Magsino, Marife Magiliman

Start Date

23-6-2026 3:15 PM

End Date

23-6-2026 5:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y606

Abstract/Executive Summary

Founded in June 2025, Cubbie & Co. is a student-led enterprise established to provide sustainable, functional, and culturally meaningful lifestyle products for the Filipino youth. The business specializes in foldable messenger-style laptop bags crafted from locally sourced jute fabric. Further product diversification plans include the release of jute-based makeup pouches and additional color variations. Operating under the sole proprietorship of Jaime de Guia, the business is supported by Aaron Plata as Operations Officer, Philippa Doplon as Marketing Officer, and Jian Santorcas as Finance Officer. Key support groups include Julie Go’s Native Store in Manila, which provides locally sourced jute textiles for production, and Cut & Stitch Apparel in Las Piñas, which manufactures the products. Currently in its early operational stage, the business markets its flagship products, The Kip and The Cub, through in-person sales at campus bazaars and social media promotion. The business targets environmentally conscious students and young professionals seeking affordable and multifunctional lifestyle products. Cubbie & Co. aligns its operations with the United Nations Sustainable Development Goals, particularly SDG 12 and SDG 13, by sourcing locally and using jute materials, promoting durable, reusable product design, and minimizing material waste throughout production. Cubbie & Co. was initially financed with ₱24,756.70, with the profits generated from the business’s first in-person selling event, the ABM Product Launch 2026, held on February 18, 2026, reinvested to support future production and expansion.

Keywords

jute; lifestyle accessories; bags; student entrepreneurship

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes