Back2Tote: Assessing the Value of a Convertible Bag Design with Integrated Security Features

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Brianna Denise L. Lim, De La Salle University, ManilaFollow
• Jenelle Aliya T. Llarena, De La Salle University, ManilaFollow
• Aris Miguel C. Ocania, De La Salle University, ManilaFollow
• Monique Renee A. Sioco, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University, Manila

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Crisologo, Ma. Louise Gena, DG.

Start Date

23-6-2026 3:15 PM

End Date

23-6-2026 5:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y606

Abstract/Executive Summary

Back2Tote was established in 2025 by 5 Accountancy, Business, and Management (ABM) strand Senior High School (SHS) students from De La Salle University-Manila (DLSU-M) to address overconsumption and fast-fashion issues by offering a multifunctional, durable, and anti-theft bag. Back2Tote’s flagship product, a tote bag-to-backpack with waterproof material and a safety lock, caters to young professionals, college students, commuters, and travelers who seek a bag adaptable to various situations. Back2Tote operates as a sole proprietorship under Sole Proprietor Brianna Lim, and is assisted by Allanah Tasarra (Head Operations Officer), Jenelle Llarena (Head Financial Officer), Aris Ocania (Head Marketing Officer), and Monique Sioco (Head Creatives Officer) with guidance from their adviser, Ma. Louise Gena De Guzman-Crisologo. The team’s first product was sold at the ABM Bazaar in DLSU-M in February 2026; therefore, the business is currently in Stage 3: Growth where its products are gaining market traction and steady cash flow. The brand is in a competitive bag market alongside Secosana, Tigernu, Bagsmart, and Akbay, with strong market presence; however, Back2Tote stands out for its security, functionality, and affordability, starting at PHP 950 per bag. Total capital of PHP 42,982 was invested into product development, marketing, and operations, and was contributed equally among the five members. Back2Tote markets itself online through social media platforms such as Facebook and Instagram. The team’s future plans include applying for patents, copyrights, and trademarks to protect its brand and conducting a CSR program for the SHINE PH community.

Keywords

bag; multifunctional; sustainability; convertible; responsible production and consumption

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes