Swippets: Development of Plush Keychains with Integrated Microfiber Cleaning Functionality

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Darlene Hillary C. Co, De La Salle University, ManilaFollow
• Hiu Sum Hong, De La Salle University, ManilaFollow
• Amanda Jayleen D. Llamasares, De La Salle University, ManilaFollow
• Iza Laraine M. Quiming, De La Salle University, ManilaFollow
• Samantha S. Sicat, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University, Manila

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Cruz, Ruth Angelie, B.

Start Date

23-6-2026 1:30 PM

End Date

23-6-2026 3:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y605

Abstract/Executive Summary

Swippets was established in February 2025 by five individuals who identified an opportunity to elevate an everyday essential into a cherished companion: a plush keychain with a concealed microfiber cloth for cleaning eyeglasses and screens, all with style and convenience. The venture soft‑launched in late February 2026, building early momentum through product sampling and social media teasers, then began active selling via online platforms and bazaars. To date, 120 units have been sold from the first batch of 150 received, with a total production run of 300 units. Swippets operates in the collectible market and is now scaling after successful initial validation. The product features a detachable microfiber cloth stored in a zippered pocket, ensuring both comfort and functionality. Swippets is trademarked, and its design is legally protected. The partnership structure promotes equal ownership and decision-making. The management team includes a Chief Executive Officer, Chief Operations Officer, Chief Financial Officer, Chief Marketing Officer, and Chief Creative Officer, overseeing leadership, operations, finance, marketing, and design. Suppliers, manufacturers, e-commerce platforms, and bazaar organizers offer operational support. Catering to Gen Z and Millennial consumers aged 15–30 who value functionality and aesthetics, Swippets reaches its audience through social media, e‑commerce, and bazaars. Major competitors include Pop Mart (strong collectibility but no utility) and standalone microfiber cloth brands (functional but no emotional appeal). By combining both qualities, Swippets bridges this gap. The five founding members finance the venture entirely through equity, with no debt or outside investors. Profits are shared equally, with no repayment obligation.

Keywords

Swippets; plush keychain; microfiber cloth; collectible market; Gen Z

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes