The Memorare Booth

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Jana C. Huang, De La Salle University, ManilaFollow
• Bettlynn D. Tan, De La Salle University, ManilaFollow
• Aimee Barcel, De La Salle University, ManilaFollow
• Alexis Isabela P. Haley, De La Salle University, ManilaFollow
• Fiorela C. Marinduque, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Gerial, Ma. Theresa, C.

Start Date

23-6-2026 1:30 PM

End Date

23-6-2026 3:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y605

Abstract/Executive Summary

The Memorare Booth was conceptualized in early June 2025 to innovate eco-friendly photo booth souvenirs. The business offers both a service and a product, a photo booth experience, with or without an NFC-enabled photostrip keychain that allows users to store digital content, such as photos, videos, and links, using eco-friendly materials, including R-PMMA keychain cases. The business holds proprietary rights over its brand name, logo, and tagline, ensuring a distinct market identity. Marketing efforts began on social media platforms to build engagement among target consumers. The venture is currently in the post-launch stage, having successfully participated in ABM Bazaar 1, where it gained customer feedback and generated initial sales. The business operates as a sole proprietorship, enabling easier management and decision-making. It is led by the General and Operations Head, and supported by teams in Logistics, Communications, Sales and Finance, and Marketing, with roles assigned based on each person’s expertise to ensure efficient operations. The target market consists of students and Gen Z consumers seeking memorable and affordable souvenirs, with a preference for personalized, interactive, and sustainable products that integrate physical and digital experiences. The business aims to expand its market reach through continuous digital promotion and product innovation. While competitors often focus on either technology or affordability, The Memorare Booth differentiates itself by integrating portability, customization, and sustainability into a single product. The venture required an initial capital of PHP 20,000, fully funded through equal contributions from five (5) members, and future financing was supported by reinvested profits.

Keywords

DLSU; NFC technology; Photo Booth Innovation; Personalized Keepsakes; Sustainable Keychains

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes