Kypnacha

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Kylie Andrei T. Go, De La Salle University, ManilaFollow
• Franchesca Margaret A. Ferrer, De La Salle University, ManilaFollow
• Nathaniel Lawrence N. Co, De La Salle University, ManilaFollow
• Praise Deshaye C. Pepi, De La Salle University, ManilaFollow
• Mary Nicole T. Ubamos, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University, Manila

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Crisologo, Ma. Gena Louise, D.

Start Date

23-6-2026 3:30 PM

End Date

23-6-2026 5:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y607

Abstract/Executive Summary

Kypnacha was founded in July 2025 by five ABM students aiming to merge collectible culture with functional technology at a reasonable price. The venture debuted at the ABM Bazaar in February 2026, offering Near-Field Communication (NFC) figurine clicker keychains that combine customization, mystery-based gachapon packaging, and digital connectivity. The business intends to pursue trademark registration for the Kypnacha brand while developing original 3D character designs for future copyright protection. Operating as a sole proprietorship, Kypnacha is managed by Kylie Go as owner, Nathaniel Co handling finance, Franchesca Ferrer overseeing human resources, Mary Ubamos managing operations, and Praise Pepi leading marketing. Kypnacha is positioned within the growing collectible and digital market for consumers aged 16 to 24. Its core product is a 3D-printed keychain clicker embedded with an NFC chip, offering enhanced functionality compared to traditional collectibles. The business completed its pilot bazaar event and generated sales data. Kypnacha primarily uses Instagram for marketing and has established campus presence through peer-to-peer advertising. Major competitors include Gashapon Bandai, known for strong brand recognition, and Miniso for widespread retail presence; however, both lack digital integration. The business launched with ₱15,000 in capital, funded through equal equity contributions of ₱3,000, parental assistance, and zero external debt. For expansion, the business estimates needing ₱5,000 to support product development. Kypnacha closed its first quarter of operations with ₱21,060 gross revenue, ₱10,818 net income, and ₱26,302 ending cash balance, with profits reinvested to increase production capacity and expand market reach for Kypnacha’s products.

Keywords

near field communication; collectible keychains; gachapon; student entrepreneurship; 3D printing

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes