TotePals

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Kristianne Monique T. Ricamora, De La Salle University, ManilaFollow
• Keith Eduard V. Akiate, De La Salle University, ManilaFollow
• Reese Nathalie N. Arbolante, De La Salle University, ManilaFollow
• David Joshua C. Bernabe, De La Salle University, ManilaFollow
• Anika Enya C. Miagao, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Food, Nutrition, and Health (FNH)

School Name

De La Salle University, Manila

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Jimenez, Emmanuel Fernando C.

Start Date

23-6-2026 3:30 PM

End Date

23-6-2026 5:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y607

Abstract/Executive Summary

Founded in January 2026, TotePals addresses the common problem of forgetting to bring reusable bags by offering a compact keychain accessory containing a foldable tote bag. The business operates as a sole proprietorship under owner Anika Miagao, a structure chosen for its suitability for a small, student-led enterprise, with her assisted by heads of product, operations, marketing, and finance, who all possess strengths in their respective roles, and with management supported by its research adviser. TotePals is currently in its operational stage in the personalized fashion and accessories industry, with its uniqueness stemming from its dual-purpose approach to reducing reliance on single-use bags while doubling as an aesthetic accessory, and the business owns the rights to its name, logo, and tagline. TotePals promotes its products through Instagram posts showcasing its features and designs, targeting eco-conscious consumers, within an industry that has been gaining traction as personalization trends gain momentum. Its main competitors include established brands like Miniso and local fashion accessories businesses. Miniso benefits from strong brand recognition and consistent product quality, but its cost may not suit student budgets. Local businesses offer design variety and affordability, but lack the dual-purpose functionality that TotePals provides, giving it its competitive edge. The business has an initial capital of ₱25,000.00 to fund inventory, marketing, product diversification, and operational expenses, utilizing equity-based financing suited to its nature as a start-up venture, with members having equally contributed to the capital, which will be returned after operations cease.

Keywords

sustainable fashion; sole proprietorship; multi-purpose accessory; student-owned business; functional design

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes