Blusa

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Mary Elyza Mata Villanueva, De La Salle University, ManilaFollow
• Jimmy Nalla Andus III, De La Salle University, ManilaFollow
• Daven Jon Corpuz Peria, De La Salle University, ManilaFollow
• Elisha Mae Manglo Precilla, De La Salle University, ManilaFollow
• Ezekiel Fechalin Teves, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle Univeristy-Manila

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Crisologo, Ma. Louise Gena, D.

Start Date

23-6-2026 1:30 PM

End Date

23-6-2026 3:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y607

Abstract/Executive Summary

Blusa, established in September 2025, is a student-led clothing brand that addresses the growing demand for fashion that combines comfort, affordability, and Filipino cultural identity. The brand raises its presence and awareness of traditional Inabel weaving through Instagram and Facebook marketing, pre-orders, word of mouth, and participation in campus bazaars. The business targets Generation Z consumers seeking sustainable, meaningful clothing, and it operates in the fashion and social enterprise industries. Its main product—a padded Inabel tube top—effectively blends traditional Filipino textile with modern designs, such as built-in bra padding, adjustable tie-back knot, and detachable straps that allow it to be worn as a tube, halter, or strapped top. Now in the growth stage, it focuses on expanding production and diversifying its product line with an improved, versatile feminine top and masculine polo shirt through the Bighani Collection. Although no patents exist, Blusa’s innovative design, cultural value, student-friendly prices, and ethically sourced apparel are its competitive advantages over competitors like Isa the Label and Uniqlo. Blusa is a single proprietorship, composed of General Manager Mary Villanueva, Finance Head Jimmy Andus III, Operations Head Ezekiel Teves, Marketing Head Elisha Precilla, and Technology Head Daven Peria, who are joined by local suppliers and contractual tailors. The brand initially started with a capital of ₱35,000.00 from parent investors, with retained earnings and additional investments now sustaining product diversification. Embodying its slogan of bringing “Ginhawa sa Kultura,” Blusa aims to be a leading advocate for Filipino heritage within the modern Philippine fashion industry.

Keywords

Inabel fabric; ethical fashion; padded tube top; Generation Z; Filipino heritage

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes