Gunita-Guita

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Althea Eriche B. Padilla, De La Salle University, ManilaFollow
• Jesse Antonio B. Manzo, De La Salle University, ManilaFollow
• Jemimah Keisha R. Patrimonio, De La Salle University, ManilaFollow
• Jocelle Micaella T. Cabatuando, De La Salle University, ManilaFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University, Manila

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Crisologo, Ma. Louise Gena D.G.

Start Date

23-6-2026 1:30 PM

End Date

23-6-2026 3:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y607

Abstract/Executive Summary

Gunita-Guita is a student-led business founded in July 2025. The business was formed in response to the team’s observation of a lack of cultural appreciation in the local market, as well as a shortage of blended Filipino tradition with modern functional items, especially in the bag and accessory field. With this, the business was able to form a unique product, a Filipino-inspired jewelry pouch, that touched on important values such as cultural awareness and functionality. To secure a strong impression, Gunita-Guita has implemented a specifically targeted market penetration plan. The business team began promoting its products on social media apps such as Instagram and launched pre-order forms via Google Forms, targeting culturally appreciative teenagers from De La Salle University-Manila.  As Gunita-Guita is in the growth stage, it has not yet secured any trademarks or patents for its products and intends to do so in the future. To manage and monitor business growth, the organization's structure operates as a sole proprietorship with one owner and three members who carry out various responsibilities across operations, finance, and marketing. Key support groups include participants during the development stage, through conjoint analysis, and guidance from research advisers. Gunita-Guita’s competitors include artisanal retailers with strong ethical values but weak pricing perceptions. Owners budgeted a ₱20,000 investment for costs, though only ₱13,760, funded by equal equity among owners, was utilized. The business recorded ₱17,675 in gross revenue and a ₱3,915 profit, which will be reinvested to diversify the product line.

Keywords

jewelry pouch; cultural; multi-functional; portable; traditional fabric

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes