SunnySide

Proponent/s Name/s (Last Name, First Name, Middle Initial)

• Eunice Anne L. Amoranto, De La Salle UniversityFollow
• Cassandra Chloe C. Cantor, De La Salle UniversityFollow
• Cassandra I. Hidalgo, De La Salle UniversityFollow
• Gillian M. Inocencio, De La Salle UniversityFollow
• Charisse Yzabelle C. Nuyles, De La Salle UniversityFollow

Document Types

Business Presentation

Research Theme (for Paper Presentation and Poster Presentation submissions only)

Entrepreneurship, Business Management, and the Organization (EBO)

School Name

De La Salle University

Track or Strand

Accountancy, Business, and Management (ABM)

Research Advisor (Last Name, First Name, Middle Initial)

Odoño, Windie, L.

Start Date

23-6-2026 3:15 PM

End Date

23-6-2026 5:00 PM

Zoom Link/ Room Assignment

DLSU Manila Campus (In-person) - Don Enrique T. Yuchengco Hall - Y606

Abstract/Executive Summary

SunnySide is a student-led social enterprise established in 2025 by ABM students of De La Salle University Senior High School, Laguna Campus, in response to the growing issue of textile waste caused by fast fashion and improper fabric disposal. Operating in the sustainable fashion industry, the venture is currently in its early development stage and produces reversible bags made with water-resistant microfiber and upcycled fabric. Excess fabric is repurposed into reusable pouches, reinforcing the company’s low-waste advocacy. SunnySide also plans to secure trademarks and copyrights for its brand, product designs, and promotional materials. The business operates under a functional organizational structure, promoting efficient task delegation among its five founders: Eunice Anne Amoranto (CEO), Cassandra Hidalgo (Operations), Cassandra Chloe Cantor (Human Resources), Charisse Yzabelle Nuyles (Marketing), and Gillian Inocencio (Finance). Their combined skills support production, marketing, finance, and operations, while suppliers, manufacturers, and campus bazaars serve as key support groups. SunnySide targets price-conscious Gen Z consumers seeking stylish, functional, and sustainable products. Products are marketed through Instagram and campus bazaars to strengthen customer engagement and market penetration. Competitors include fast-fashion and local bag brands that offer affordability and wider reach but often lack sustainability-focused practices. The venture began with Php 25,000 in self-funded capital contributed equally by the founders for product development, marketing, and operations. The business currently relies on internal financing, with profits reinvested and distributed proportionally among the founders.

Keywords

sustainable fashion; upcycling; reversible bags; textile waste; Gen Z marketing

Business Presentation Type (for Business Presentation submissions only)

Business Concept

Initial Consent for Publication

yes

Statement of Originality

yes