The power of personalization in digital marketing

Added Title

Management action

Authors

Reynaldo C. Lugtu Jr., De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

The Manila Times

Volume

124

Issue

220

First Page

B2

Publication Date

5-18-2023

html

Recommended Citation

Lugtu, R. C. (2023). The power of personalization in digital marketing. The Manila Times, 124 (220), B2. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/9601

Disciplines

Marketing

Note

Published under the column: Management action

Keywords

Internet marketing; Web personalization

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