The power of personalization in digital marketing

Added Title

Management action

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

The Manila Times

Volume

124

Issue

220

First Page

B2

Publication Date

5-18-2023

html

Disciplines

Marketing

Note

Published under the column: Management action

Keywords

Internet marketing; Web personalization

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