The psychology of buying during this season

Authors

Reynaldo C. Lugtu Jr., De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

News Article

Source Title

BusinessWorld

Volume

37

Issue

107

First Page

S2/1

Last Page

S2/4

Publication Date

12-22-2023

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Recommended Citation

Lugtu, R. C. (2023). The psychology of buying during this season. BusinessWorld, 37 (107), S2/1-S2/4. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/13040

Disciplines

Behavioral Economics | Psychology

Keywords

Christmas—Economic aspects; Consumption (Economics)

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