Conjoint analysis as robust measure leadership preferences: Evidence from the military service

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Document Type

Article

Source Title

International Journal of Scientific & Technology Research

Volume

5

Issue

2

First Page

140

Last Page

149

Publication Date

2-2016

Abstract

The study proves that conjoint analysis is a robust measure of preferences as it offers to be a promising technique in determining the leadership preferences in the military service. The process of conjoint analysis in this study employs both qualitative and quantitative methods. The qualitative result shows that the ideal military leadership style in Baguio City and in Benguet is authentic, servant, transformational, and transactional leadership. The findings led to the construction of a data gathering tool for the quantitative method to determine the average importance utility weight that the respondents attach to their preferences on military leadership. Quantitative results reveal that the respondents give a higher degree of importance to military officers who carry out transformational, transactional, servant, and authentic leadership, in decreasing order of importance.

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Disciplines

Leadership Studies

Keywords

Command of troops; Leadership

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