The positive driving force of FOMO

Authors

Reynaldo A. Bautista Jr., De La Salle University, Manila

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

News Article

Source Title

BusinessWorld

Volume

34

Issue

72

First Page

S1/4

Publication Date

11-3-2020

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Recommended Citation

Bautista, R. A. (2020). The positive driving force of FOMO. BusinessWorld, 34 (72), S1/4. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6674

Disciplines

Fashion Business | Marketing

Keywords

Fashion—Philippines; Clothing trade—Philippines; Internet marketing; Social media—Influence; Consumer behavior

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