Does altruism affect purchase intent of green products? A moderated mediation analysis
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising Department
Document Type
Article
Source Title
Asia-Pacific Social Science Review
Volume
20
Issue
1
First Page
159
Last Page
170
Publication Date
1-1-2020
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Recommended Citation
Bautista, R., Dui, R., Jeong, L. S., & Paredes, M. (2020). Does altruism affect purchase intent of green products? A moderated mediation analysis. Asia-Pacific Social Science Review, 20 (1), 159-170. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/212
Disciplines
Marketing
Keywords
Altruism; Green products
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