Determining the nature of pricing behavior and competition among selected micro, small and medium sized food and beverage establishments in Metro Manila area

College

Ramon V. Del Rosario College of Business

Department/Unit

Economics

Document Type

Archival Material/Manuscript

Publication Date

2012

Abstract

From a survey of selected micro, small and medium scale establishments in the food and beverage sector, one can draw insights into some of these firms’ behavior by way of cross tabulations of the survey results revealing differences in the approach taken by these establishments on pricing and in dealing with competition, depending on categorization as to asset size, legal structure, whether the establishment is franchised or not and whether the firm is clustered with other similar firms or are standalone entities. Differences in their approach to dealing with pricing structure, price adjustments, competition, average returns, forms of barriers to entry, main markets and business cycles.

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Disciplines

Economics

Note

Publication/creation date supplied

Keywords

Food industry and trade—Philippines—Metro Manila; Beverage industry—Philippines—Metro Manila

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