The viewing habits and advertising preferences of the Koreanovela audience
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising Department
Document Type
Archival Material/Manuscript
Publication Date
3-5-2008
html
Recommended Citation
Garcia, L. R. (2008). The viewing habits and advertising preferences of the Koreanovela audience. Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6088
Disciplines
Social and Behavioral Sciences
Keywords
Television viewers—Philippines—Psychology; Television commercials—Philippines; Television soap operas—Philippines; Television soap operas—Korea
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