"The viewing habits and advertising preferences of the Koreanovela audi" by Leonardo R. Garcia Jr.
 

The viewing habits and advertising preferences of the Koreanovela audience

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Archival Material/Manuscript

Publication Date

3-5-2008

html

Disciplines

Social and Behavioral Sciences

Keywords

Television viewers—Philippines—Psychology; Television commercials—Philippines; Television soap operas—Philippines; Television soap operas—Korea

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