The viewing habits and advertising preferences of the Koreanovela audience
College
Ramon V. Del Rosario College of Business
Department/Unit
Marketing and Advertising Department
Document Type
Article
Source Title
Faculty Research Journal (Lyceum of the Philippines University)
Volume
2007-2008
Publication Date
2008
html
Recommended Citation
Garcia, L. R. (2008). The viewing habits and advertising preferences of the Koreanovela audience. Faculty Research Journal (Lyceum of the Philippines University), 2007-2008 Retrieved from https://animorepository.dlsu.edu.ph/faculty_research/6080
Disciplines
Advertising and Promotion Management | Marketing | Social and Behavioral Sciences
Keywords
Television viewers—Philippines—Psychology; Television commercials—Philippines; Television soap operas—Philippines; Television soap operas—Korea
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