A user experience evaluation for Wendy's online delivery website geared towards improving customer experience

College

Gokongwei College of Engineering

Department/Unit

Industrial Engineering

Document Type

Conference Proceeding

Source Title

IEEE International Conference on Industrial Engineering and Engineering Management

Volume

2017-December

First Page

1853

Last Page

1857

Publication Date

2-9-2018

Abstract

In the present generation, many individuals turn to online websites to purchase their necessities due to the sake of convenience. Wendy's Philippines launched their new and improved online website in 2012, which allow their customers to access their menu and order from their homes. However, despite the improvements made, the online website sales were significantly low. Wendy's sought the need further improve the website usability as the company found this to have a direct relationship with the website sales. This paper aims to identify the usability issues of Wendy's current website and evaluate these issues based on efficiency, effectiveness and satisfaction. © 2017 IEEE.

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Disciplines

Graphics and Human Computer Interfaces | Operations Research, Systems Engineering and Industrial Engineering

Keywords

Wendy's Philippines; Web sites—Philippines; Fast food restaurants--Computer network resources; Web-based user interfaces

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