A push motivation model of Filipino youth travel

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization Department

Document Type

Article

Source Title

Journal of Modern Accounting and Auditing

Volume

8

Issue

9

Publication Date

9-2012

Abstract

Youth travel is of special interest, because a considerable number of Filipinos belong to the youth population. By focusing on the youth market, tourism enterprises can maximize considerable business opportunities. This study, by using several known motivations and activity preferences of travelers, identified major push motives of young students. Factor analysis of responses from 117 students revealed four push motives, namely, nature and wellness, education, meeting people and relaxation, and unique experience. Young students have been found to travel from the hustle and bustle of city life and contemplate nature, to learn, rest, and interact with other people, and to acquire different kinds of experiences.

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Disciplines

Tourism and Travel

Keywords

Tourism—Philippines; Young consumers—Philippines; Youth—Travel

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