Benchmarking the home pages of the top multinational non-manufacturing non-trading corporations in the Philippines

College

Ramon V. Del Rosario College of Business

Department/Unit

Business Management

Document Type

Archival Material/Manuscript

Publication Date

2008

Abstract

This study is an evaluation of the Web presence of the top multinational corporations in the Philippines across seven industries: (1) financial intermediation; (2) real estate, renting, and business activities; (3) electricity, gas and water supply; (4) transport, storage, and communications; (5) construction; (6) hotels and restaurants; and (7) mining and quarrying. A sample of 42 Web sites of companies in BusinessWorld's list of the Top 1000 Corporations in the Philippines for 2006 was subjected to a framework of ten critical factors, and comparisons were made against benchmarks set by Fortune 500 firms and the top multinational manufacturing corporations in the Philippines.

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Disciplines

Business | Business Administration, Management, and Operations

Keywords

Corporations—Philippines—Computer network resources

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