Benchmarking the home pages of the top multinational manufacturing corporations in the Philippines

College

College of Science

Department/Unit

Mathematics and Statistics Department

Document Type

Article

Source Title

DLSU Business and Economics Review

Volume

18

Issue

1

First Page

47

Last Page

61

Publication Date

1-1-2008

Abstract

In the information age, having a presence on the World Wide Web is critical for firms to establish and maintain competitive advantage. This study evaluated the Web presence of the top multinational manufacturing corporations in the Philippines. A sample of 70 Web sites of companies in BusinessWorld's list of the Top 1000 Corporations in the Philippines for 2006 was subjected to a framework of ten critical factors; and comparisons were made against existing benchmarks. Thereafter, the functionality of the Web sites of the three top-ranked companies was analyzed using a two-dimensional grid for Web site evaluation. Results indicate that there is a need for improvement in the design and quality of the Web sites of manufacturing firms in the Philippines. © 2008 De La Salle University, Philippines.

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Digitial Object Identifier (DOI)

10.3860/ber.v18i1.697

Disciplines

Business Administration, Management, and Operations | Marketing

Keywords

Manufacturing industries--Philippines--Computer network resources; Web sites--Philippines

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