Crowdfunding platform contributions to campaign success: A two-case study of Philippine-based platforms

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Conference Proceeding

Source Title

5th National Business and Management Conference

Publication Date

11-2017

Physical Description

13 pages

Abstract

Current literature discussing factors affecting crowdfunding outcomes focus on fundraiser characteristics and behavior, and funder motivations as determinants of success. While literature acknowledges that crowdfunding platforms are stakeholders, literature has yet to fully explore its contributions to crowdfunding campaign outcomes. This inquiry investigates how Philippine crowdfunding platforms contribute to crowdfunding outcomes. It finds that, motivated by perceived incentives and risks, platforms designs policies and protocols—screening, fraud detection, and fundraiser support—that minimizes their risks and maximizes their incentives, which, in turn, impacts crowdfunding campaign outcomes.

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Disciplines

Finance and Financial Management | Social and Behavioral Sciences

Keywords

Crowd funding—Philippines

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