Crowdfunding and the venture creation process

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising Department

Document Type

Conference Proceeding

Source Title

5th National Business and Management Conference

Publication Date

11-2017

Physical Description

8 pages

Abstract

This inquiry explores how crowdfunding affects the venture creation process specifically in the Philippine setting. Using a qualitative, intensive, multi-case based approach, the study traces the progress of four Philippine-based entrepreneurial ventures that began as crowdfunding projects. The progression is then compared to the entrepreneurial venture creation process model developed by Bhave [Journal of Business Venturing, 9(3), 223-242 (1994)]. The study finds that crowdfunding modifies the venture creation process in every stage specified in the model.

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Disciplines

Social and Behavioral Sciences

Keywords

Crowd funding—Philippines

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