Date of Publication

2024

Document Type

Master's Thesis

Degree Name

Master of Arts in Communication Major in Applied Media Studies

Subject Categories

Communication Technology and New Media

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Bruno Lovric

Defense Panel Chair

Carlos M. Piocos III

Defense Panel Member

Cheryll Ruth R. Soriano
Elvin Amerigo D. Valerio

Abstract/Summary

Utilizing the Uses and Gratification Theory of Katz and Blumler, as well as the Participatory culture by Henry Jenkins, this study examines the role of Blackpink fandom in the lived experiences of the Filipino Blackpink fans. Using focused groups interviews and in-depth interviews with Blackpink fans, this research uncovers the material expressions of Blackpink fandom in the Philippines and its implications for fans’ well-being. The research contributes to the literature by revealing how fandom can serve as a coping mechanism for issues such as isolation, mental health, and identity formation. Ultimately, this study also offers a nuanced understanding of ways in which fandom can play a role in mobilizing people for social causes and its potential economic implications.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Fan clubs--Philippines; Fans (Persons)--Philippines; Popular music—Korea (South)

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Embargo Period

8-8-2025

Available for download on Friday, August 08, 2025

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