Date of Publication

2024

Document Type

Master's Thesis

Degree Name

Master of Arts in Communication Major in Applied Media Studies

Subject Categories

Film and Media Studies | Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Jan Michael Alexandre C. Bernadas

Defense Panel Chair

Miguel Q. Rapatan

Defense Panel Member

Katrina Paola Alvarez
Kamila Navarro

Abstract (English)

Drawing from Trench’s framework, this study investigated the dominant science communication (SciComm) models of the Department of Science and Technology-Forest Products Research and Development Institute’s (DOST-FPRDI) SciComm practices. Through the forest products R&D promotions in pre-pandemic, pandemic, and post-pandemic, across the DOST-FPRDI’s three core divisions, this study found that the dialogue model dominates the Institute’s SciComm practices. It also revealed that a) SciComm models coexist through the hybridization of face-to-face and virtual conduct of communication activities, b) the emergence of a communication model partially unique to DOST-FPRDI, c) organizational policy influences the dominance of a SciComm model, and d) science’s orientation to the public is linked with the mode of communication. This study likewise produced a two-part video to inform DOST-FPRDI management and researchers on SciComm models and the results with theoretical and literature-based explanations.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Communication in science--Philippines; Forest products industry; Communication in organizations

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Embargo Period

4-16-2027

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Available for download on Friday, April 16, 2027

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