Date of Publication
2024
Document Type
Master's Thesis
Degree Name
Master of Arts in Communication Major in Applied Media Studies
Subject Categories
Film and Media Studies | Organizational Communication
College
College of Liberal Arts
Department/Unit
Communication
Thesis Advisor
Jan Michael Alexandre C. Bernadas
Defense Panel Chair
Miguel Q. Rapatan
Defense Panel Member
Katrina Paola Alvarez
Kamila Navarro
Abstract/Summary
Drawing from Trench’s framework, this study investigated the dominant science communication (SciComm) models of the Department of Science and Technology-Forest Products Research and Development Institute’s (DOST-FPRDI) SciComm practices. Through the forest products R&D promotions in pre-pandemic, pandemic, and post-pandemic, across the DOST-FPRDI’s three core divisions, this study found that the dialogue model dominates the Institute’s SciComm practices. It also revealed that a) SciComm models coexist through the hybridization of face-to-face and virtual conduct of communication activities, b) the emergence of a communication model partially unique to DOST-FPRDI, c) organizational policy influences the dominance of a SciComm model, and d) science’s orientation to the public is linked with the mode of communication. This study likewise produced a two-part video to inform DOST-FPRDI management and researchers on SciComm models and the results with theoretical and literature-based explanations.
Abstract Format
html
Language
English
Format
Electronic
Keywords
Communication in science--Philippines; Forest products industry; Communication in organizations
Recommended Citation
Bitao, K. B. (2024). Science for the people: Exploring Filipino organization’s science communication models in the forest products utilization industry. Retrieved from https://animorepository.dlsu.edu.ph/etdm_comm/14
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Embargo Period
4-16-2027
