Added Title

An Integrated Marketing Communications Campaign For Globe Prepaid Project Virtual Hangouts

Date of Publication

2-11-2022

Document Type

Integrated Marketing Communications Campaign

Degree Name

Bachelor of Science in Advertising Management

Subject Categories

Advertising and Promotion Management

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Honor/Award

BEST THESIS IN ADVERTISING CAMPAIGN

Thesis Advisor

MR. LIONGSON, JOSE LUIS R.

Defense Panel Chair

MS. BALARBAR, MARY JULIE V.

Defense Panel Member

MS. MUTUC, KRISTINE ANNE M.

MR. FRANZ JOSEF MAGALLANES

Abstract/Summary

The proposed campaign aims to raise awareness for Virtual Hangouts as an interactive platform that offers countless exclusive passion-based experiences. The campaign also intends to drive participation for Virtual Hangouts events through its pillars: GoJAM, GoKOREAN, GoHUSTLE, GoESPORTS, and GoWATCH. With this, the proposed target market is Filipino male and female belonging to the Generation Z, aged 18 to 22 years old, under Social Economic Class (SEC) Lower B and Upper C, residing in Metro Manila. The campaign centers on the tagline “Tara G!” for this encapsulates the spirit of these purposive creators, willing to do something fun or unusual, even through online means.

Abstract Format

html

Language

English

Accession Number

CDTU

Shelf Location

Electronic Copy

Physical Description

162 Pages

Keywords

Integrated Marketing Communications Campaign Advertising Campaign

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Embargo Period

10-13-2022

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