Added Title

Terminal year end report

Date of Publication

12-18-2022

Document Type

Terminal Year-End Report

Degree Name

Bachelor of Science in Entrepreneurship

Subject Categories

Entrepreneurial and Small Business Operations

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation Dept

Honor/Award

Nominated for Most Innovative Business Award

Thesis Advisor

Jan Nathalia Atendido

Defense Panel Chair

Harvey T. Ong

Defense Panel Member

Ma. Louise Gena Crisologo

Abstract/Summary

ComPacked is a company that innovated a versatile laptop sleeve which is used as a finished product. The main purpose of the product is to be a tool for the protection and organization of the customer's laptop and other valuable items. It is is a partnership business formed by four (4) industrial-capitalist partners, namely Ms. Gianna Michaela D. Lim, Mr. Joshua Luis L. Mabanag, Ms. Dianne Angellie S. Baylon, and Ms. Clarisse I. Gutierrez. The management team is currently studying BS Entrepreneurship at De La Salle University-Manila. Consequently, the management team of ComPacked was able to distinguish the profitability and opportunities that could be deduced by the selling of the laptop sleeves online due to the pandemic, through market research and customer discovery. The primary target market of the company's products are college students identified through market segmentation and data analytics. Moreover, the Terminal Year End Report consists of the company's main activities and strategies, as well as the result of its one-year operation; highlighting departments, namely, operations and logistics, finance, marketing, corporate communications and information technology.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Entrepreneurship; Electronic equipment enclosures

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Embargo Period

12-18-2022

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