Date of Publication
1-31-2022
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Science in Interdisciplinary Business Studies
Subject Categories
Entrepreneurial and Small Business Operations | Technology and Innovation
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation Dept
Honor/Award
Nominated for Best Thesis
Thesis Advisor
Harvey T. Ong
Defense Panel Chair
Raymond D. Paderna
Defense Panel Member
Jessica Jaye S. Ranieses
Abstract/Summary
The agriculture sector is one of the most important industries in the country, and with the ever-growing digital world, the push for the digitalization of the country’s agriculture sector has been one of the goals of the Department of Agriculture. In actuality, the government agency highlighted the importance of the adoption of digital technologies such as eKadiwa and GCash. With this, the study aimed to examine how the adoption of digital marketplace and FinTech contribute to the sustainability of selected small agribusinesses in Metro Manila. This study has utilized a case study method to evaluate the factors contributing to agribusiness sustainability. Eighteen questions that were adapted from different studies were asked in the interviews with five respondents from selected agribusinesses. All propositions were validated through the analysis of findings. It was observed that all the variables with respect to the adoption of digital marketplace and FinTech contributed to the overall agribusiness sustainability of L. Sanchez Farm. On the other hand, all the variables with respect to the adoption of FinTech contributed to the overall sustainability of Chiqhenmart. For the other agribusinesses, only certain variables of the adoption of digital marketplace and FinTech contributed to the overall sustainability of the agribusinesses.
Abstract Format
html
Language
English
Format
Electronic
Keywords
Agricultural industries—Philippines; Electronic funds transfers—Philippines; Electronic commerce—Philippines; Selling—Farm produce—Philippines
Recommended Citation
Chan, A. G., Delim, S. M., Gamayon, D. D., & Tingzon, C. M. (2022). Examining how digital marketplace adoption and fintech adoption contribute to the sustainability of selected small agribusinesses in Metro Manila: A multiple case study approach. Retrieved from https://animorepository.dlsu.edu.ph/etdb_dsi/115
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Embargo Period
2-17-2022
