Date of Publication

4-7-2026

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

Subject Categories

Film and Media Studies

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Kristoffer G. Brugada

Defense Panel Chair

Ruepert Jiel D. Cao

Defense Panel Member

Dempster Samarista
Martin Vidanes

Abstract (English)

This thesis examined the consequences of negligent use of artificial intelligence (AI), particularly generative AI (Gen-AI). IBM defined generative AI as artificial intelligence capable of creating original material in response to a user’s command. The 2026 ASEAN Digital Outlook presented that more than 70% of both Filipino educators and students were using generative AI tools, but as made evident by the fact that fewer than half of the educators in the study were uncertain about their institution’s AI policies, there is still a concerning gap between AI usage, AI literacy, and AI policymaking in the Philippines.

This piece of media was a result of a research-and-film-based approach. The researchers collected qualitative data from people in the field of journalism to ensure that the work, though fictional, remains grounded in reality and reflects current practices. Furthermore, the technology featured in the film is based on existing Gen-AI tools of today (including but not limited to ChatGPT, Gemini, grok, etc.), which are capable of creating original images and videos of real people.

In the 20-minute short film entitled Visor, the filmmakers highlighted the potential risks of overly relying on and recklessly using Gen-AI through the career of a young mobile journalist named Enzo. Fueled by envy of his colleague, Enzo turns to an AI tool called Visor, which can generate a digital avatar of its user. The film investigated the dangers of his haphazard use of innovative technologies for efficiency's sake. The film was shot in S-Log 2 picture profile in XAVC S and in Flat picture profile in MP4 format.

Abstract Format

html

Abstract (Filipino)

Ang layunin ng pananaliksik na ito ay suriin ang mga resulta ng kapabayaan ng paggamit ng Artificial Intelligence (AI), partikular na ang generative AI (Gen-AI). Ayon sa IBM, ang Gen-AI ay may kakayahang lumikha ng mga orihinal na materyal base sa nais ng gumagamit. Makikita sa 2026 ASEAN Digital Outlook na mahigit 70% ng mga guro at estudyante sa Pilipinas ay gumagamit ng Gen-AI kung saan marami pa rin ang mga unibersidad na walang sapat na alituntunin. Sa kasalukuyan, may kakulangan pa rin sa pagpapatupad ng iba’t ibang batas ukol sa kaalaman at paggamit  ng AI dito sa Pilipinas.

Ang proyektong ito ay nakabatay sa resulta ng maingat na pananaliksik. Ang mga mananaliksik ay gumamit ng kwalitatibong datos mula sa mga propesyonal sa larangan ng pamamahayag at artificial intelligence upang matiyak na nakabatay ang kwento sa realidad at epektibong salamin ng mga kasalukuyang nangyayari kahit ito ay kathang-isip. Bukod pa rito, ang teknolohiyang ipinakita sa pelikula ay batay sa iba’t ibang Gen-AI, (tulad ng ChatGPT, Gemini, Co-pilot, at iba pa) na may kakayahang lumikha ng mga replika ng imahe at bidyo video ng mga totoong tao. Sa pelikulang Visor, inilahad ng mga manlilikha ang mga posibleng panganib ng labis at pabayang paggamit ng Gen-AI sa trabaho ni Enzo Gonzales, isang mobile journalist. Dahil sa inggit sa kanyang katrabaho, pinakinabangan ni Enzo si Visor, isang AI tool na may kakayahang lumikha ng digital avatar ng mga gumagamit nito. Sinusuri ng pelikula ang mga kaakibat na panganib ng paggamit ni Enzo kay Visor, ng bago at nangungunang teknolohiya alang-alang sa mas produktibo at epektibong paggawa. Ang pelikula nito ay kininunan gamit ang S-Log 2 picture profile na XAVC S, at Flat na picture profile na MP4 pormat.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Short films; Artificial intelligence—Social aspects; Generative artificial intelligence

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Embargo Period

4-20-2028

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Available for download on Thursday, April 20, 2028

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