Building a collective voice: Organizational identity in the kabataan partylist

Date of Publication

4-13-2026

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Organizational Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Katrina Paola Alvarez-Garcia

Defense Panel Member

Ma. Angela S. Labador
JPaul Manzanilla

Abstract (English)

This study investigates how Kabataan Partylist (KPL) constructs and negotiates its organizational identity using organizational rhetoric (Fairhurst & Cooren, 2018; Chaput et al., 2011). Findings reveal that KPL establishes its identity as the "authentic youth voice" through the strategic use of rhetorical appeals, Ethos, Pathos, and Logos. While repetitive slogans and digital symbols stabilize this identity, the study also highlights significant challenges in membership negotiation, exacerbated by external political pressures, and institutional security protocols. Ultimately, the research demonstrates that KPL’s identity is not static but is continuously "talked into being" through a dynamic process of performance and defensive rhetoric, balancing militant activism with formal legislative representation.

Abstract Format

html

Abstract (Filipino)

Sinisiyasat ng pag-aaral na ito kung paano binubuo at pinagtitibay ng Kabataan Partylist (KPL) ang kanilang organisasyonal na identidad gamit ang framework ng CCO (Fairhurst & Cooren, 2018; Chaput et al., 2011). Ipinapakita ng mga resulta na itinatatag ng KPL ang kanilang identidad bilang "tunay na tinig ng kabataan" sa pamamagitan ng estratehikong paggamit ng mga rhetorical appeals na Ethos, Pathos, at Logos. Bagama't pinagpapatatag ng mga paulit-ulit na slogan at digital na simbolo ang identidad na ito, binibigyang-diin din ng pag-aaral ang mga malalaking hamon sa membership negotiation, na pinalalala ng mga panlabas na pampulitikang panggigipit at mga institusyonal na protokol sa seguridad. Sa huli, pinatutunayan ng pananaliksik na ang identidad ng KPL ay hindi permanente kundi patuloy na binubuo sa pamamagitan ng diskurso o "talked into being" sa pamamagitan ng isang dinamikong proseso ng pagtatanghal at defensive rhetoric, habang pinagbabalanse ang militanteng aktibismo at pormal na lehislatibong representasyon.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Political parties--Philippines; Kabataan Partylist

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Embargo Period

4-14-2026

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