Himig ng katotohanan: A multi-perspective music video series on political clientelism

Date of Publication

12-2025

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

Subject Categories

Film and Media Studies

College

College of Liberal Arts

Department/Unit

Communication

Defense Panel Chair

Kristian Jeff C. Agustin

Defense Panel Member

Katrina Paola B. Alvarez
Danzen Santos Katanyag
Nerissa Villarico-Ronquillo

Abstract (English)

This thesis is a creative production titled Himig ng Katotohanan: A Multi-Perspective Music Video Series on Political Clientelism, composed of three original Filipino songs and their corresponding music videos (3–5 minutes each). The project critically investigates the persistence of political clientelism—defined as the exchange of material or financial incentives for political support—which continues to undermine democratic accountability, particularly within economically marginalized sectors of Philippine society.

By presenting the perspectives of a corrupt politician, a campaign handler, and a first-time voter, the project explores how individual motives intersect with structural inequalities to sustain transactional politics. Anchored in interdisciplinary frameworks from political science, media studies, and cultural theory, it employs genre-based musical storytelling—drawing from Funk Rock, Pop-Rock, Soul, and Broadway-style musical theatre—to articulate the psychological conflicts and moral ambiguities inherent in clientelist practices.

The study employs a production-based research design that integrates contextual analysis, creative development, and audience engagement. It aims to contribute to political communication and civic education by translating complex socio-political realities into accessible and emotionally resonant narratives. Through its audiovisual medium, Himig ng Katotohanan aspires to cultivate critical reflection, heighten civic awareness, and foster discourse on ethical reform and democratic participation in the contemporary Philippine context.

Abstract Format

html

Abstract (Filipino)

Ang pananaliksik na ito ay isang malikhaing produksiyon na pinamagatang Himig ng Katotohanan: Isang Multi-Perspektibong Serye ng Music Video Tungkol sa Political Clientelism, na binubuo ng tatlong orihinal na awitin at kaukulang music video (3–5 minuto bawat isa). Kritikal nitong sinisiyasat ang patuloy na pag-iral ng political clientelism—na tumutukoy sa palitan ng materyal o pinansyal na benepisyo kapalit ng suportang politikal—na patuloy na nagpapahina sa demokratikong pananagutan, lalo na sa mga sektor ng lipunang nasa laylayan ng ekonomiya.

Ipinapakita sa proyekto ang pananaw ng tatlong pangunahing tauhan—isang tiwaling politiko, isang campaign handler, at isang first-time voter—upang ipakita kung paano ang personal na motibo ay nagtatagpo sa mga istrukturang panlipunan na nagpapatuloy sa siklo ng transaksyonal na politika. Gamit ang mga interdisiplinaryong balangkas mula sa agham pampulitika, pag-aaral ng midya, at kultural na teorya, gumagamit ito ng genre-based musical storytelling—na hango mula sa Funk Rock, Pop-Rock, Soul, at Broadway-style musical theatre—upang mailarawan ang sikolohikal na tunggalian at moral na kalabuan sa likod ng mga gawi ng clientelism.

Ginamit ng pag-aaral ang production-based research design na pinagsama ang kontekstwal na pagsusuri, malikhaing pagbuo, at pakikipag-ugnayan sa manonood. Nilalayon nitong mag-ambag sa larangan ng pampulitikang komunikasyon at edukasyong sibiko sa pamamagitan ng pagbibigay-kahulugan sa mga komplikadong isyung panlipunan at pampulitika sa paraang madaling maunawaan at damdamin. Sa pamamagitan ng anyong audiovisual, layon ng Himig ng Katotohanan na pukawin ang mapanuring pagninilay, paigtingin ang kamalayang sibiko, at pasimulan ang diskurso hinggil sa etikal na reporma at demokratikong partisipasyon sa kontemporaryong konteksto ng Pilipinas.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Music videos; Political corruption--Philippines

Upload Full Text

wf_yes

Embargo Period

12-4-2025

This document is currently not available here.

Share

COinS