Date of Publication

11-17-2025

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Organizational Communication

Subject Categories

Health Communication

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Maysa S. Arabit

Defense Panel Chair

Jan Michael Alexandre C. Bernadas

Defense Panel Member

Paula Joson
Michael Caampued

Abstract (English)

This production thesis addresses the organizational communication problem of health communication that is not tailored to the needs and preferences of the target audience. Mary Johnston Hospital’s Department of Family Community Medicine (DFCM) aims to communicate hypertension information to hypertensive residents of Barangay 98 aged 40 and above through the Community-Oriented Care Program (COPC). However, DFCM faces challenges in effective health communication because while its current communication process follows some best practices, it overlooks other crucial aspects of health communication planning (Schiavo, 2014). Using Schiavo’s (2014) model, the researchers developed a communication manual and applied its contents to the current COPC program in Barangay 98. The manual successfully achieved its objectives of (1) helping improve DFCM’s health communication for its COPC program/s through Schiavo’s (2014) audience-specific health communication planning and (2) applying Schiavo’s (2014) health communication planning to DFCM’s current COPC program for improved communication of hypertension to Barangay 98 residents.

Abstract Format

html

Abstract (Filipino)

Tinutugunan ng production thesis na ito ang organizational communication problem na komunikasyong pangkalusugang hindi naaayon sa mga pangangailangan at kagustuhan ng target na audience. Layunin ng Mary Johnston Hospital’s Department of Family and Community Medicine (DFCM) na magbahagi ng impormasyon tungkol sa altapresyon sa mga residente ng Barangay 98 edad 40 pataas na may high blood sa pamamagitan ng kanilang Community-Oriented Care Program (COPC). Ngunit, nakararanas ng mga pagsusubok ang DFCM sa epektibong komunikasyong pangkalusugan dahil kahit na ang kanilang kasalukuyang proseso ay sumusunod sa iilang tamang gawi, mayroon pa rin itong mga mahahalagang aspeto ng health communication planning na nakaliligtaan (Schiavo, 2014). Gamit ang modelo ni Schaivo (2014), ang mga mananaliksik ay gumawa ng isang health communication manual at inilapat ito sa kasalukuyang COPC program ng DFCM para sa Barangay 98. Nagtagumpay ang manual sa pagkamit ng mga layunin nitong (1) makatulong sa pagpapabuti ng komunikasyong pangkalusugan ng DFCM para sa kanilang mga COPC program gamit ang health communication planning ni Schiavo (2014) na audience-specific at (2) mailapat ang health communication planning ni Schiavo (2014) sa kasalukuyang COPC program ng DFCM para sa mas mabuting komunikasyon ng altapresyon sa mga residente ng Barangay 98.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Communication in medicine; Hypertension

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Embargo Period

12-8-2025

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