Date of Publication
8-12-2025
Document Type
Bachelor's Thesis
Degree Name
Bachelor of Arts Major in Organizational Communication
Subject Categories
Organizational Communication | Social Media
College
College of Liberal Arts
Department/Unit
Communication
Thesis Advisor
Oliver Libiran Oliveros
Abstract/Summary
This study explores the role of social media, specifically Facebook, as a communication and engagement tool for the Pasig Bowling Association (PBA), a nonprofit sports organization established in 1979.
The study is guided by Daft, Lengel, & Trevino (1987); Frasca & Edwards (2017), Media Richness Theory (MRT) in highlighting the need for rich communication features, and the Saxton & Waters (2014) framework for social media functions. The project evaluates the effectiveness of various social media content in enhancing engagement among youth audiences.
Abstract Format
html
Language
English
Format
Electronic
Keywords
Social media; Sports—Marketing; Bowling--Philippines; Facebook (Electronic resource)
Recommended Citation
Mathisen, W. E., & Rosales, C. T. (2025). “Roll in with us” - Enhancing stakeholder engagement: A Facebook-based campaign for Pasig Bowling Association. Retrieved from https://animorepository.dlsu.edu.ph/etdb_comm/117
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Embargo Period
8-15-2025
