Date of Publication

4-2023

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts Major in Communication Arts

Subject Categories

Film and Media Studies

College

College of Liberal Arts

Department/Unit

Communication

Thesis Advisor

Elvin Amerigo D. Valerio

Defense Panel Chair

Eric Carlos

Defense Panel Member

Cheryll Ruth R. Soriano
Kristian Jeff C. Agustin

Abstract/Summary

Tres Passing is a collection of short vertical films that highlighted and executed the factors of a compelling TikTok video, content-wise and technical-wise. With five (5) films of around three (3) minutes each composing the collection, namely Snatch, Kinse, Recite, Positive, and Bente, Tres Passing explored the interplay between the social and underlying political themes as commentary on the TikTok phenomenon, which is the digital campaign that led to the victory of incumbent President Ferdinand "Bongbong" Marcos, Jr. Cristy is the central female lead of the series. The films explored her everyday struggles as a Filipina worker in relation to the current socio political climate of the country. Such issues vary from unfair labor practices (Kinse), misogyny (Positive), historical revisionism (Recite), inefficient transportation system (Snatch), and recurring themes of religion-related toxicity (Bente). All issues presented are also the core themes explored in the digital TikTok campaign of Bongbong Marcos.

The proponent was specifically curated as content for TikTok, adhering to the technicalities of a standard video in the platform from its vertical aspect ratio, short length, and appealing genre treatment. Rather than being evident about the themes presented, the films of Tres Passing only subtly alluded to the issues as a response to the algorithmic behavior of TikTok that helps generic content appeal and reach wider audiences.

Abstract Format

html

Language

English

Format

Electronic

Keywords

Short films; Social media; Internet videos

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Embargo Period

4-19-2023

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