Date of Publication

4-7-2025

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts in Behavioral Sciences major in Organizational and Social Systems Development

Subject Categories

Social and Behavioral Sciences

College

College of Liberal Arts

Department/Unit

Behavioral Sciences

Thesis Advisor

Jerome V. Cleofas

Defense Panel Chair

Zaldy C. Collado

Defense Panel Member

Myla M. Arcinas

Abstract (English)

The study aims to investigate the Complementary Alternative Medicine (CAM) use among Generation Z Filipinos and how it is affected by their level of health literacy and cultural attitudes toward CAM. It also aims to investigate how CAM use affects subjective well-being. A descriptive correlational approach was employed. Data was gathered from a total of 121 Generation Z Filipino respondents using an online self-administered survey. Results revealed that behavioral intention has a significant weak positive association with Filipino-based CAM use. It was also discovered that cultural attitudes toward CAM have a significant moderate positive association with Filipino-based CAM use. Lastly, CAM use was found to have no significant association with subjective well-being which can be attributed to the low extent of CAM use among Generation Z Filipinos residing urban areas. Further investigation is recommended on region, health status, and peer influence as possible factors that affect CAM use.
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/="/">Keywords: complementary alternative medicine, health literacy, cultural attitudes, subjective well-being, Generation Z, urban Filipinos, traditional healthcare, medical anthropology, health social sciences, social cognitive theory

Abstract Format

html

Abstract (Filipino)

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Abstract Format

html

Language

English

Format

Electronic

Keywords

Alternative medicine; Health literacy; Generation Z--Philippines

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Embargo Period

4-16-2028

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Available for download on Sunday, April 16, 2028

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