Date of Publication

4-8-2025

Document Type

Bachelor's Thesis

Degree Name

Bachelor of Arts in Behavioral Sciences major in Organizational and Social Systems Development

Subject Categories

Communication | Sociology

College

College of Liberal Arts

Department/Unit

Behavioral Sciences

Thesis Advisor

Michael Eduard L. Labayandoy

Defense Panel Chair

Diana Therese M. Veloso

Defense Panel Member

Czarina C. Labayo-Prieto

Abstract (English)

Fandoms have evolved into dynamic, participatory ecosystems with distinct structures and engagement processes. This study explores how Filipino fujoshi fandoms—communities centered on Boys’ Love (BL) and yaoi media—function as emergent organizations within online spaces. While fandom culture has been widely studied, limited research has examined fandoms as organizational entities with structured roles, shared goals, and collaborative processes. Using a qualitative netnographic approach, this study employed participant observations and semi-structured interviews with seventeen (17) Filipino fujoshis. Findings reveal that these fujoshi fandoms operate through decentralized yet functional structures, where influence and engagement shape roles rather than formal hierarchies. Filipino cultural values such as pakikisama and kapwa shape collaborative and adaptive engagement, while, informal power dynamics and socio-economic barriers limit engagement for fujoshis. By redefining fandoms as emergent organizations, this study contributes to both fandom and organizational studies, highlighting how decentralized structures and adaptive engagement sustain these communities. Future research should examine the economic dimensions of fan participation, the effects of digital platform policies, and cross-cultural fandom comparisons to deepen our understanding of fandoms as organizational entities.

Abstract Format

html

Abstract (Filipino)

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Abstract Format

html

Language

English

Format

Electronic

Keywords

Popular culture--Philippines; Fans (Persons) --Philippines

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Embargo Period

4-12-2025

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