"Home is where the work is: Exploring the dynamics of home-working by w" by Margreta L. Lanzador-Medina

Home is where the work is: Exploring the dynamics of home-working by work-at-home moms and bloggers

Date of Publication

8-2019

Document Type

Master's Thesis

Degree Name

Master of Arts in Communication Major in Applied Media Studies

Subject Categories

Family, Life Course, and Society | Social Media

College

College of Liberal Arts

Department/Unit

Communication

Thesis Adviser

Cheryl Ruth R. Soriano

Abstract/Summary

The thesis probes the intersections of public life writing and digital work among women, specifically a group called Work-At-Home Moms (WAHMs), who are engaged in blogging and use the blog for economic gains. Blogging, as a form of public life writing through new media, is a form of self-representation, and in the context of mom-bloggers, a self-representation of domestic life while allowing them to become economically productive through the monetization of blogs. Through blogging, both through self-representation and the act of carving out time and space to work-at-home, mom-bloggers may negotiate, challenge, or reinforce dominant ideologies about mothers and mothering. The workplace of a WAHM blogger is also her home and as such, work, family, and personal boundaries are blurred. As WAHMs, they execute both income-generating activities and maternal duties on a daily basis. Seeking to contribute to the local and global literature on digital labor and women, I drew from 15 interviews with bloggers and WAHMs in order to understand: 1) the labor of motherhood blogging and the process of public life writing of Filipino mothers, 2) the material environment of ‘work-at-home’ mothering, 3) how online and domestic work are simultaneously performed by mothers and how boundary is constructed to perform work in both areas efficiently, and 4) how home/family and work relationships are shaped and reshaped in the context of ‘work-at-home’ blogging. The production component is a website on Filipina mom blogging, capturing the intricate labor of motherhood blogging and the experiences of work-at-home mothering.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG007002

Keywords

Work-life balance; Mothers—Employment; Bloggers

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Embargo Period

2-10-2025

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