Philippine e-commerce laws and their effect on the buying behavior of customers of B-C online transactions

Date of Publication

9-8-2007

Document Type

Master's Thesis

Degree Name

Master of Business Administration

Subject Categories

Commercial Law

College

Ramon V. Del Rosario College of Business

Department/Unit

Management and Organization

Thesis Adviser

Rochelle Divinagracia

Defense Panel Chair

Leonardo Garcia

Defense Panel Member

Edgardo Bolinao
Alfredo Molo

Abstract/Summary

This study involves a series of tests to determine whether the following factors: convenience, security, privacy, adequacy of safeguards, social acceptability and the legal aspects affect buying behavior of B-C online transactions. It was found that public awareness of Philippine e-commerce laws, socio-economic factors and security issues in e-commerce websites are the major factors that affect the buying behavior of Filipino B-C online consumers.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG005193

Shelf Location

Archives, The Learning Commons, 12F Henry Sy, Sr. Hall

Keywords

Electronic commerce—Law and legislation—Philippines; Consumer behavior—Philippines

Embargo Period

6-5-2023

This document is currently not available here.

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