Strengthening the sales force through training
Date of Publication
2017
Document Type
Master's Thesis
Degree Name
Master of Business Administration
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Thesis Adviser
Raymund B. Habaradas
Defense Panel Chair
Rachel A. Quero
Defense Panel Member
Reynaldo A. Bautista, Jr.
Azenith H. Castillo
Maria Victoria P. Tibon
Brian C. Gozun
Abstract/Summary
Specialized Training and Premium Training programs are programs that we have initiated for our top 10 salesmen for premium products so that they can deliver value-selling skills to the customers. This action research is focused on equipping these salesmen selling strategies by understanding competition, identifying customer needs and ensuring customer satisfaction. As a Merchandising Officer in the company, I led the conduct of two cycles of this action research that centered on training interventions. My colleagues and I designed a training program for the salesmen the result of the training intervention decreased the number of customer complaints in their respective stores.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG007792
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer disc ; 4 3/4 in.
Keywords
Sales management; Sales personnel--Training of
Recommended Citation
Chan, K. (2017). Strengthening the sales force through training. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5679