A feasibility study to determine the viability of an advertising/sales promotion/ public relations agency designed to service exclusively the needs of the ethical pharmaceutical industry
Date of Publication
1979
Document Type
Master's Thesis
Degree Name
Master of Business Administration
Subject Categories
Advertising and Promotion Management | Pharmacy and Pharmaceutical Sciences
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Thesis Adviser
Vicente D. Dakay
Defense Panel Chair
Manuel Gabriel
Defense Panel Member
Benito U. Angeles
Antonio Lukban
Abstract Format
html
Language
English
Format
Accession Number
TG00669
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
186 leaves, 28 cm. ; Typescript
Keywords
Pharmaceutical industry, Pharmaceutical ethics, Advertising, Sales promotion
Recommended Citation
Moral, L. F. (1979). A feasibility study to determine the viability of an advertising/sales promotion/ public relations agency designed to service exclusively the needs of the ethical pharmaceutical industry. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/544
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