Achieving synergy among other business units through the effective use of CRM for account management
Date of Publication
2016
Document Type
Master's Thesis
Degree Name
Master of Business Administration
College
Ramon V. Del Rosario College of Business
Department/Unit
Decision Sciences and Innovation
Thesis Adviser
Maria Victoria Tibon
Abstract/Summary
In a high competitive industry, like Information and Communications Technology, stakes of winning the marketshare is through having a loyal customer base. For businesses to thrive in this industry, it should create activities and efforts to win profitable projects by tapping the clients by serving them with the right requirements (a sole or combination of ICT products and/or services). The business activities of a company should be synergized among the individuals and teams of an organization. This could only be attained through a clear interdepartmental communication of information that will synergize business units who might be simultaneously assisting the same clients, and or be receiving information that is not meant for the receiving department. Any hindrance for a good service and assistance to clients will only mismanage the relationship and waste the chances to promote the other businesses of a business. This Integrated Action Research Paper presents how different teams saw the need to synergize their action to improve their services through an initial intervention of databuilding, then rolled out to including more collaborators in a change that will allow them an access to the CRM database in order to manage shared-accounts.
Abstract Format
html
Language
English
Format
Electronic
Accession Number
CDTG006675
Shelf Location
Archives, The Learning Commons, 12F Henry Sy Sr. Hall
Physical Description
1 computer optical disc ; 4 3/4 in.
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Recommended Citation
Exconde, A. S. (2016). Achieving synergy among other business units through the effective use of CRM for account management. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5192