An integrated marketing communications campaign for Dickies

Author

Alfred Lord B. Floresca

Date of Publication

2014

Document Type

Master's Thesis

Degree Name

Master of Marketing Communications

Subject Categories

Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Regina C. Dy

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006269

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Communication in marketing; Marketing

Recommended Citation

Floresca, A. B. (2014). An integrated marketing communications campaign for Dickies. Retrieved from https://animorepository.dlsu.edu.ph/etd_masteral/5122