Establishment of the business development department in Cable Boss - OMI

Date of Publication

2015

Document Type

Master's Thesis

Degree Name

Master of Business Administration

College

Ramon V. Del Rosario College of Business

Department/Unit

Decision Sciences and Innovation

Thesis Adviser

Rachel A. Quero

Defense Panel Chair

Maria Victoria P. Tibon

Defense Panel Member

Pia Redempta T. Manalastas
Analiza Asis-Castro

Abstract/Summary

Sister companies CABLE BOSS and OMI are the leading Philippine sub-licensors for the airing rights of more than 90 of the most well known channels offered in over 500 of the 700 small to medium-sized cable TV systems nationwide. Recent technological developments in the Pay-TV industry however have put at risk the sustainability of these systems. They are slowly losing market share to giants PLDT and Sky Cable. These conglomerates are able to invest the huge funds necessary to upgrade delivery platforms to fully exploit the advantages provided by broadband-enabled IPTV in terms of reach, channel capacities and audio-visual clarity. Faced with sustainability issues, this Integrative Action Research was conducted, through a collaborative effort by a core group belonging to CABLE BOSS and OMI. It aimed to establish and activate the Business Development Department as a viable intervention to address threats to the survivability and growth of both companies. Scheins (1999) ORJI Model, McKinseys (1980) 7S Model, Kotters (1996) 8-Step for Leading Change and the Ansoff Matrix (1957) were used as frameworks. Within an experimental period, the composite team of the Business Development Departments was organized, its functions and individual responsibilities were identified, a customized criteria for critical decision-making was designed, project ideas and proposals came out, and an actual project was implemented.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG006522

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc; 4 3/4 in.

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