E-commerce acceptance of students in the University of the Philippines

Yu-Wei Chang

Date of Publication

2006

Document Type

Master's Thesis

Degree Name

Master of Science in Marketing

College

Ramon V. Del Rosario College of Business

Department/Unit

Marketing and Advertising

Thesis Adviser

Jaime S. Ong

Abstract/Summary

This study focuses on Internet E-commerce and does not consider other Ecommerce modes such as Mobile commerce. This study used descriptive and Chi-Square statistical test for analyzing its quantitative data. The primary data were gathered from respondents of the surveyed by the researcher. After observing multi-stage sampling procedures, a total of 222 respondents were chosen from those who were 4th year students and studying at the College of Business Administration and College of Mass Communication. The students who were the respondents of this study were from the University of the Philippines in Diliman in Quezon City during month of October 2005.

The study concludes (1) Students who perceive e-commerce as enhancing their performance are more likely to have a favorable attitude toward e-commerce. (2) Students who perceive e-commerce as free of effort are more likely to perceive ecommerce as enhancing their performance. (3) Students who perceive e-commerce as 3 free of effort are more likely to have a favorable attitude toward e-commerce. (4) Students with higher income level are likely to find a favorable attitude toward ecommerce than students with lower income level. (5) Students with higher knowledge of information and communication technology are likely to find a favorable attitude toward e-commerce than students with lower knowledge. (6) Students who have greater concerns about perceived sacrifice are likely to find a favorable attitude toward e-commerce less than acceptable than students with lower concern. (7) Students majoring in business are more likely to perceive e-commerce as enhancing their performance than students not majoring in business. (8) Students majoring in business are more likely to perceive ecommerce as free of effort than students nor majoring in business. (9) Students majoring in business are more likely to perceive e-commerce as requiring less than sacrifice than students not majoring in business.

Abstract Format

html

Language

English

Format

Electronic

Accession Number

CDTG004055

Shelf Location

Archives, The Learning Commons, 12F Henry Sy Sr. Hall

Physical Description

1 computer optical disc ; 4 3/4 in.

Keywords

Electronic commerce; E-commerce; Internet--Economic aspects--Philippines; Internet; University of the Philippines--Students

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